In May 2016, SRDS Local Market Audience Analyst changed its name to Nielsen Segmentation and Market Solutions. Then in 2018 the database changed names again to Claritas 360 or just SRDS. 

This database provides demographic and consumer data by geographic place (major metropolitan area, county, or state) and by kind of market characteristics, lifestyle activities, or attitudes (for example, do gardening, like to dine out, participate in sports, own a pet, drink beer). Create custom reports showing relationships between activities and the outlook for certain segments. PRIZM reports allow users to focus on specific demographic groups.

This resource works with most modern browsers, but is optimized for Google Chrome.